After asking 26 differently ranged people in different audience types (gender, age, profession, etc), I narrowed my target audience down specifically demographically and psychographically. I have decided to present my findings from my questionnaire as a pie chart as I think it is the easiest visual way in which to see which target audience my film is aimed at.
I asked an audience from a range of ages, because I wanted to find information from a range of audience’s, different genders and different ages. I could not evenly split the four age ranges into 26 and therefore, I asked 12 16-21 and 14 22-26+. I asked more of an older audience (even if only by two more people) because I felt that information from an older 'niche' film audience would benefit my target audience research further.
I decided that when asking for an audience to complete my survey that I would ask an evenly split gender audience due to this being the fairest way in which to learn about an audience that is not specifically targeted at one sex. The reason for this is because I do not want my film to specifically target one gender audience as this will restrict the viewers of my film as opposed to targeting a large range.
I specifically wanted to ask this question about my specialised film to see the difference in ages which have seen a silent black and white films contrasting with those who haven’t. Just as I predicated, the majority of a younger audience (under 20 year olds) have never seen a silent black and white film, they have only seen small snippets which have been included in other films, been shown by their parents/grandparents, seen referenced in TV programmes (e.g The Simpsons), etc. However, every person over the age of 25 I asked this question to has seen a silent black and white film, with the additionally comment that people over the age of 35 remember watching them as a younger child as well as enjoying them.
With regards to cinema and DVD spending, the older audience spent more money on going to cinema and buying DVD’s due to having a lot more disposable income to spend on luxuries. However, the reason I found this was apparent is because the older audience seem to go to cinema on full prices and more expensive nights (Friday and Saturday prime time nights) less often than a younger audience went to cinema more often on cheaper student nights (Orange Wednesdays and Student Film Fridays) as well as buying DVDs at full price when they first come out as opposed to a younger audience waiting until they have dropped in price, or download them cheaper off the internet, or download them for free illegally. However, when I added the additional question to an older audience (21+) if they would spend more money on a specialist cinema night/DVD (e.g black and white vintage films like The Artist, directed by Michel Hazanavicius and released 2011 being shown in selected cinemas in the UK), 3/4 said yes however, 3/4 of a younger audience said no.
From this question, I can say that a younger audience is more likely to watch films through internet streaming and downloading as opposed to an older audience, especially choosing the options of downloading illegally. However, this does not mean that an older audience does not download and/or watch films through internet streaming as a number of people from an ‘older audience’ I asked this questionnaire to answered this. I find this due to digitalisation and an older audience being under pressure (it could be said) to be able to use modern technology like the internet, iPhones, downloading, etc due to digitalisation.
No comments:
Post a Comment