Research on Audience

I have decided to create a questionnaire to help me define my target audience both demographically and psychographically. The reason I have decided to do a printed out questionnaire is because:

• I have found that polls on blogger do not work from inside college and some computers outside of college, therefore due to technical reasons I feel that a paper questionnaire will be a lot easier
• I can get a specific range of answers from a range of audiences instead of asking my friends to fill out questionnaires/polls

 I have decided to give these questionnaires both: film & media students, students of other subjects (English, Politics, etc) and a range of teachers of different departments.

Below each question, I have written a reason for why each question has been asked.

Film Questionnaire

Are you male or female?
Male
Female

This question is a frequently asked in questionnaires for the basic reason of defining the target audience in the most basic way that is possible-through gender.

How old are you?
16-18
19-21
22-25
26+

This question is a frequently asked in questionnaires for the basic reason of defining the target audience in the most basic way that is possible-through age.

Have you ever watched a silent black and white film?
Yes
No

The reason I have asked this question is because I wanted to know if my target audience has any previous knowledge of silent black and white films.

How much do you spend on DVDs/cinema a month?
£0-£10
£11-£20
£21-£30
£30+

The reason I have asked this question is because it will help me find what age/gender range spend on films in a month and therefore, help me define my target audience.

How do you watch films? (Please circle more than one if needed)

DVD

DVD legal downloads (e.g. iTunes)

DVD illegal downloads (e.g. Limewire)

TV (Sky Movies, Channel 4, etc.)

Internet Streaming

The reason I have asked this question is because it will give me an insight into how a different range of age audience watches films – this aiding me in defining my target audience with regards to advertisements.